Search giant Google unveiled an updated version of its logo today, which last saw a significant change back in 1999.
The redesigned logo was done to mark a new era for Google, the company said in its announcement. Last month Google Inc. restructured and rebranded as Alphabet — a holding company that owns a slightly slimmed down version of Google as well as several other organizations like Nest, Google X, and Calico. The company states: “As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”
The new logo should debut across all of Google’s products and services in the near future, the company said. Check out the video embedded below for a quick look at all the past versions.
Google’s logo gets redesigned for the Alphabet era originally published by Gigaom, © copyright 2015.
Related research and analysis from Gigaom Research:
Subscriber content. Sign up for a free trial.
- How to design for the realities of mobile computing
- Applying lean startup theory in large enterprises
- Why design is key for future hardware innovation
